Bundle theory reduces particulars to bundles of properties. Bundle theorists have been working to explain individuation within an ontology of repeatable properties, but the outcomes are not satisfactory. Even the trope approach toward properties is not capable of establishing individuation. This article argues that bundle theorists are wrong in searching for individuators within the bundles of properties. Rather, individuation should be established within ontologically more fundamental level of events. Events, with their spatial and temporal character, enable us to individuate the bundles of properties involved and this is one of the reasons for the superiority of bundle theory to other competitive theories of substance.